DEATHWISH CUSTOMS

Deathwish is a San Diego based custom motorcycle shop. They specialize in taking stock motorcycles and creating fully custom bobber and chopper style motorcycles. Their goal was to rebrand with a new logo, brand colors, and new photography style. For this brand, we decided to use a logo system that can be used for different applications like stickers, merch, and digital applications which allows the brand to be flexible while still keeping it on brand.