BRANDING / LOGO / PACKAGING / SOCIAL
TYPEFACES: PARALUCENT / FUTURA BOOK
DECEMBER 2022
The objective for this project was to create a brand identity for Bertoia that blends a timeless sense of nostalgia with modern luxury. The typography was carefully selected to reflect the elegance and sophistication of the mid-century period, while the logo incorporates subtle mid-century art influences, maintaining a balance that keeps it firmly rooted in the hotel’s contemporary identity.
The standalone logomark can be used in more compact or minimal settings, where the symbol alone is sufficient to convey the brand identity. This versatility ensures the logo remains effective across various mediums and sizes.
.jpg)
