BRANDING / LOGO / PACKAGING / SOCIAL
TYPEFACES: PARALUCENT / FUTURA BOOK
DECEMBER 2022
Designing Bertoia's brand, the goal was to transport guests back in time while providing them with modern luxuries. The typography chosen evokes the elegance and sophistication of the mid-century era. The logo has a touch of mid-century style art, but doesn't stray too far away from feeling like a hotel.
The logo can be used interchangeably as a a combination mark or just the logomark.