Hiraya: a Filipino word meaning "fruit of one’s dreams and imagination." This reflects Hiraya’s mission to help skaters of all levels turn their aspirations into reality while tying in its cultural background. The Hiraya logo is a clean, modern design featuring a butterfly motif—an emblem of transformation, freedom, and grace. Just as a butterfly evolves to take flight, skaters grow through discipline and creativity to achieve their dreams. The minimalist design echoes the ice’s pristine surface, while its sharp yet fluid lines in the typography mirror the precision and artistry of skating.