LOGO / BRANDING
TYPEFACES: EL CAMINO
DECEMBER 2024
ILLUSTRATION: HIEN NGUYEN
Snoring Dog Gunsmithing is a brand built on precision, craftsmanship, and durability. Tasked with creating its visual identity, I developed the brand to balance strength, tradition, and versatility. The brand pays homage to gunsmithing without relying on clichéd imagery.
The typography evokes a timeless quality that aligns with the brand’s craftsmanship. Its bold, sturdy characters reflect the strength and reliability essential in gunsmithing, while its vintage-inspired design complements the brand’s nod to traditional, skilled workmanship. This typeface encapsulates Snoring Dog Gunsmithing’s commitment to quality and detail with a memorable, grounded aesthetic.
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